Advice connected to implementation
I work across search, software development, content and commercial delivery. That matters when the apparent SEO problem is an application problem, when content cannot be managed properly, or when several suppliers need to make one change work. I can investigate the issue, explain the choices and help implement or oversee the agreed work.
I am based in Reading and work with businesses across the UK remotely. You work directly with me, with scope and responsibilities agreed before the engagement starts.
Where consultancy is useful
- Your team has several SEO recommendations but no defensible order of work.
- A large catalogue, international structure or legacy platform makes straightforward advice difficult to implement.
- Your developers need requirements, test cases and acceptance criteria.
- You need a senior second opinion on an agency plan, migration or investment.
- You want ongoing search direction alongside existing marketing and development suppliers.
Complexity does not automatically require a rebuild. I first look at the problem, constraints and available evidence.
How an engagement works
We agree the commercial objective: qualified enquiries, direct bookings, sales or another useful outcome. I review available Search Console, analytics, website and project information, then separate findings from assumptions. The resulting work plan identifies priorities, dependencies, responsible people and a way to check completion.
Depending on the platform and scope, I make changes directly, specify them for your developers or coordinate delivery. Progress reviews should explain what changed and what remains uncertain, rather than list activity without consequence.
Consultancy, audit or sprint?
| Need | Starting point |
|---|---|
| A defined investigation and recommendations | SEO & AI Visibility Review |
| Implementation of already understood priorities | Search Visibility Improvement Sprint |
| Continuing decisions across search and suppliers | Scoped consultancy or Fractional Digital Director support |
These options solve different problems. An audit does not include an unlimited implementation programme, and ongoing consultancy should not repeat an audit every month.
Bring the problem, not a preselected solution
Send your website, the markets you serve, the outcome you want and what has already been tried. If possible, include when performance changed, relevant project dates and the people who can make changes. Read-only reporting access is usually a sensible first step; access to production systems is agreed only where required.
I will recommend an appropriate starting point and explain its scope. No consultant controls Google rankings or which businesses an AI system chooses to recommend.
Common questions
Can you work with my existing agency?
Yes. I can provide independent direction, answer technical questions and validate agreed work alongside your existing suppliers.
Do you only advise?
No. Where the platform and scope are appropriate I can implement changes directly. Otherwise I provide clear specifications and review the delivered result.
Do you offer a standard ongoing SEO price?
Ongoing work is scoped around the responsibilities and time required. Fixed-price reviews and sprints have their own published scope and fees.