Digital Advisor
£750/month
Up to 1 day/month
For businesses that need experienced advice, challenge and prioritisation: reviewing performance, questioning agencies and suppliers, and helping management decide what should happen next.
Ongoing senior digital leadership
Fractional Digital Director
Senior digital expertise without the cost of a full-time hire. One experienced person to help prioritise, coordinate and improve your website, SEO, analytics, digital marketing, AI opportunities and digital suppliers.
Choose the level of support you need
The hours are deliberately flexible. They can be used for the highest-priority digital work that month rather than locking you into separate retainers for SEO, analytics, website work and digital management.
Fractional Digital Director
£1,400/month
Up to 2 days/month
For growing businesses that need active senior ownership across SEO, website performance, analytics, AI/automation, digital priorities and external suppliers without employing a full-time Digital Director.
Fractional Digital Director Plus
£2,600/month
Up to 4 days/month
For businesses that need a more embedded part-time Digital Director: management meetings, supplier coordination, performance reviews, project leadership and a continuous digital improvement programme.
What I can own
One senior point of responsibility across digital
- SEO, Google and AI-search visibility
- Website performance and conversion
- Analytics, tracking and reporting
- Digital strategy and prioritisation
- AI and business-process automation opportunities
- Agency, developer and supplier management
- Digital project oversight and recovery
- Competitor research and commercial digital opportunities
How it works
I work on your side of the table
I am not there to sell you a particular platform, advertising channel or website rebuild. My role is to understand what the business is trying to achieve, decide what digital work is worth doing, and make sure it gets done properly.
I can work directly with the owner or management team, collaborate with internal staff, brief your agency or developers, review proposals and quotes, and validate delivered work.
A useful fit: an established business with meaningful digital activity but no senior person internally who has responsibility across the whole picture.
What might we work on in a typical month?
The mix changes with the business. One month might focus on search visibility and conversion; another on analytics, an agency brief or an AI automation opportunity.
- Review why an important service is losing Google visibility and agree corrective actions.
- Improve a high-value landing page and make sure conversions are measured correctly.
- Review an agency proposal before you commit budget.
- Identify a repetitive process worth automating and define the implementation approach.
- Turn analytics and Search Console data into a short management action list.
- Coordinate a developer, designer or marketing supplier and check the completed work.
Frequently asked questions
Is this just an SEO retainer?
No. SEO can be part of the work, but the remit spans website performance, conversion, analytics, digital strategy, AI/automation, suppliers and project delivery. The point is to have one senior person looking across the whole digital picture.
Do I have to use all the hours every month?
The package reserves a defined amount of my capacity each month. The exact rules for scheduling and any carry-over are agreed before starting so there is no ambiguity.
Can you work with our existing agency, developer or marketing team?
Yes. In many cases that is the best use of a Fractional Digital Director: providing independent senior direction, creating clear briefs, challenging proposals where necessary and validating delivery.
What happens if we need more than four days?
Additional days are £750/day, or we can agree a larger fractional arrangement if the need is ongoing. Significant implementation projects are normally quoted separately so the monthly support remains predictable.
Is there a long contract?
Commercial terms are agreed before work begins. The aim is a practical ongoing relationship rather than locking a business into a large agency-style retainer.
Need someone senior to take ownership of digital?
If you have ongoing digital work but no need for a full-time Digital Director, tell me what is currently falling between the gaps.