Technology aligned to strategy
MarketChemica: Strategy, Web Development & Automation Case Study
A business-changing direction needed technology to support the new commercial strategy rather than a generic website or off-the-shelf answer.
Work
Web development, bespoke CMS, competitor analysis, CRM and lead-generation automation.
Result
+60% traffic plus automated lead generation.
Delivery
The project connected business strategy, technical capability and implementation rather than treating IT as a standalone purchase.
Client feedback
“Marketchemica was undergoing a strategic change of direction. Denis was instrumental in aligning the IT capabilities with the intended strategic result. This is rare as most IT providers come up with cookie cutter solutions. Denis delivered the project on time, on specs and on budget.”
Bogdan Comanita, Managing Partner at MarketChemica
Relevant services
Digital Growth Review · Business Process Automation Review · Automate One Business Process
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