Pharmaceutical digital marketing
Servier Laboratories: Regulated SEO Case Study
A regulated pharmaceutical SEO project where improving discoverability had to remain compatible with ABPI compliance and the needs of healthcare-professional and public audiences.
Work
ABPI-compliant SEO, competition analysis and web development.
Reported results
+276% search-term visibility; HCP traffic/searches doubled; time on site increased by 50%.
Constraint
Search growth needed to coexist with regulatory compliance rather than being pursued at any cost.
Why this project is relevant
Regulated sectors make simplistic SEO recommendations dangerous. Technical and content changes have to reflect the organisation's compliance obligations, audiences and approval processes. The work combined digital marketing with technical implementation and competitor analysis.
Client feedback
“I have worked with Denis on more than one SEO project. I've always found him to be personable, resourceful, and always has time to explain things and 'think outside of the box' on your business issues. His skills in increasing website visibility and improving search result positioning are second to none.”
Jill Jackling, Digital Projects Officer at Servier Laboratories
Audience and approval are part of the work
Healthcare-professional and public-facing information can serve different needs. A current pharmaceutical search project should agree audiences, approved content and the review process before implementation.
The published project record above describes the historic scope and reported results. It should not be read as a current legal-compliance opinion or a guarantee that the same activities would be appropriate for another organisation.
For the present service approach, see pharmaceutical SEO services and the HCP/public content-planning guide. Current regulated claims require appropriate review within the client organisation.
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