Pharmaceutical digital marketing
Servier Laboratories: Regulated SEO Case Study
A regulated pharmaceutical SEO project where improving discoverability had to remain compatible with ABPI compliance and the needs of healthcare-professional and public audiences.
Work
ABPI-compliant SEO, competition analysis and web development.
Reported results
+276% search-term visibility; HCP traffic/searches doubled; time on site increased by 50%.
Constraint
Search growth needed to coexist with regulatory compliance rather than being pursued at any cost.
Why this project is relevant
Regulated sectors make simplistic SEO recommendations dangerous. Technical and content changes have to reflect the organisation's compliance obligations, audiences and approval processes. The work combined digital marketing with technical implementation and competitor analysis.
Client feedback
“I have worked with Denis on more than one SEO project. I've always found him to be personable, resourceful, and always has time to explain things and 'think outside of the box' on your business issues. His skills in increasing website visibility and improving search result positioning are second to none.”
Jill Jackling, Digital Projects Officer at Servier Laboratories
Not sure whether this is the right starting point?
Book a convenient 30-minute introductory call to briefly discuss the outcome you want, what is getting in the way and whether this is the right service to start with.